With a subsidiary in Brazil since 2010 and with the purpose to extend its commercial relations in that market, Motofil decided to participate in FEIMEC – Brazilian International Machinery and Equipment Exhibition – which occurred from 24th to 28th of April in São Paulo.
Despite of being in its 2nd edition, FEIMEC has already established itself has the greatest machinery and equipment trade show in the Latin America, which resulted in five days of great excitement, numerous commercial interactions and the exhibition of several quality products. Motofil exhibited a welding robotised cell Monoblock, which is a well-known product in this market for its quality, and a pair of self-aligning roller beds, a support technology for various solutions of submerged arc welding automation. In addition to the welding equipment, Motofil presented information about its new thermal cutting range of products, which will be the next commercial investment for this market.
The participation of Motofil in FEIMEC was considered a success, not only because of the number of made contacts, but especially because of the quality of them. The great interest of the visitors was in integrated systems of robotised welding, destined to agriculture and the road transports business sectors, and was also noticed a growth on the demand of welding automation and the thermal cutting technologies. By offering customized solutions to these distinct business sectors, Motofil stood out from its competitors.
José Ribeiro, Motofil Brasil Manager, acknowledges that the positive outcome of the participation in FEIMEC is related to the fact that “Motofil nowadays is recognized as a business partner to be considered in the Brazilian market and a reference for the differential it represents, not only on the support and the commercial follow-up but also on the quality of the after-sales service given to its clients.”
César Borges, Latin America Commercial Representative specialized on thermal cutting, which is a recent addition to Motofil’s team, was “impressed with the feedback of the clients in terms of the satisfaction with Motofil. I understood that here we have 100% satisfaction, which makes us believe that it’s just a matter of time until we reach a nice share of the thermal cutting market in Latin America transforming, therefore, our goals into achievements.”
The success obtained in FEIMEC, combined with the good results already achieved at STEELFAB in the Middle East and at INDUSTRIE in France, emphasizes the new commercial strategy, which combines the consolidation of Motofil’s presence on the stablished markets and the expansion of its commercial relations in a global scale.