2018 may have started in less than a month, but Motofil has already made history by participating in a trade show in the Middle East, for the first time in 36 years of activity.
This was a step that has been discussed for a long time and this was the year we finally took that step.
This trade show was STEELFAB – Machinery, Equipment & Tools, which took place in the Expo Centre Sharjah, United Arab Emirates, from the 15th to the 18th of January.
This year marked the 14th edition of this trade show. Last year, STEELFAB had 342 exhibitors from 43 countries and attracted almost 8.000 attendees from 83 countries, during the four days of the event.
This investment in the Middle East market is in accordance with the new Motofil’s business strategy for 2018: being more present globally, by tapping new markets, thus earning more clients through partners and distributors.
Francisco Braga, the Sales & Marketing Group Coordinator, said that our participation in STEELFAB was very positive, “it was the first presence of Motofil in the Middle East in 36 years of existence, in which we got to know the business opportunities in the area and potential partners”.
Besides exploring the market, Motofil will sign a partnership in March, as an outcome of the participation in the trade show, with a distributor from the UAE.
Together, we will be able to supply the best solutions to a market that is showing to be attractive regarding commercial exchanges.
Looking back, our participation in Steelfab was the right choice; not only it helped in promoting our cutting and automation solutions in an area that was still not tapped by Motofil, but also helped us in achieving what we wanted for a long time: to be part of the Middle East market.